Financial Growth?

I don't understand obsessions with "growth", in revenue, in earnings, or in market share. Growth for these, in a period-on-period sense, is inherently limited once a player is market-dominant. Shouldn't profit velocity, and profit acceleration, be enough? I haven't dug into the specifics of any company that I can use as an example, to whine about specifically. But some obvious candidates come to mind.

Wait, Bezos said this about $AMZN? There I was thinking it about $AAPL #fail. (Going out on a limb, I'm not sure if they realise that $AAPL's investments are also in software infrastructure that drives sales of their hardware. Probably too often discussed, and no direct comparison here. I'd say I'm just making this up.)

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