Customer Service

Customer service: it's not exceeding expectations, but delivering more value than folks believe they paid you. Economics, people, economics.

More like an elucidation, I suppose.

Pretention in the Specialty Coffee Industry: grow up, it's just business. And that's prolly why I'm a consultant, and not a hipster. :P

Fortunately for the hipsters - there are loads of cafe owners who believe in the emotionally eviscerating properties of cool coffee. :)