2013-11-03

Chinese Copywriting

So today I told the 24-hour-beef-noodle-stall guy that the (third-wave coffee) place where I work at is...
"美国咖啡店... 比 Starbucks 更有行..."
1. I'm not sure that's the best way to translate our value proposition to this audience.

2. Someone might shoot me in the face for this.

LOL

Meanwhile I'm proposing that they look into dealing with what seems to be the only company owning farms in Indonesia and a roaster in the Klang Valley. At least for greens. We can curate our roasters. It's totally in line with out branding and operations requirements.

I'm only happy when it slams. Come on weekend crowd. Show yourself. Zzzz.

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