Brand Bitchin

At some point in every brand's development - you get to decide if you want to be TI or Apple. Don't complain if you pick the former and sell truckloads of goods but no one knows your name.

If you want to be Supreme, you can't be UNIQLO, or ARMANI, and you certainly can't be a rockstar on Project Runway - it's a different positioning, and you have to deploy completely different strategies to get there

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