Coffee; Social Media; Technology


You have to understand that in the world of old media, pubs and coffeeshops were the social apps of choice for many people. This is a big B2C (retail, inelastic FMCG) play for firms specialising in new media like GOOG and TWTR. Every concentric sphere of marketing communications and customer relationship management for a traditional coffeeshop stands to be improved by simple tweaks utilising new media.

As for the benefits to coffee - automation in non-specialty coffee doesn't improve non-specialty coffee. But increased qualities of robotics (and machine phenomenology) in specialty coffee brewing will soon accelerate adoption and shred costs (probably not prices) over the next decade (because growth potential is high). That would free up the coffee nerds to do more valuable work, like growing, sourcing, and dialling in.

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