My relationship with coffee is a good metaphor for my general work as a consultant and/or executive. I may make excellent coffee, and also know how I do it, but I may not personally care what it tastes like. I make excellent coffee because people pay good money for coffee (whether they can even tell if it's good, or not; and even when it's good, whether they can understand why it works that way, or not).
Most days of my working life, I feel exactly the same way about ideas. Make good stuff, sell it. Enjoy the irony of dim-witted consumers, self-congratulatory, wallowing in their narratives, unconscious of the world as it exists, simply as a state of affairs.
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