2015-07-04

Community Marketing

For the Nth time, the USP of a F&B joint is the quality of relationships that its staff form with its customers. Go on, ask your local hairdresser what his USP is. He is the USP. The staff he trains are the USP. It's an artist management business. If you don't get this, you're better off trying to become McDonalds, not an indie brand. LOL

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