A business partner commented that public relations isn't a game. I would disagree.

I can't think of anything in life,  that isn't a game. :-\ I'd like to think that my risk tolerence is moderately high, for discussion's sake say 30%-40%. But upon reflection it's probably closer to 60%-70% - which is to say, I feel content with failures over 2/3 of all attempts to do anything. But that's generally arm-waving as it leaves out the crucial variable of VAR (value at risk, per probability under consideration). After all, in formal science we expect the vast majority of hypotheses to be falsified, in order for us to get anything done. And that's all I feel about daily life, in society and commerce, anyway.

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