Giving a Rat's Ass, Perhaps

I'm on vaca, and a chap more than twice my age pops up, looking for help to grow a food brand. I say:

(1) explain to me your capital and organisational structures, and your market-wise ambitions, so that we can then plan how to bridge the gap between your visions and your existing limits through brand design, marketing tactics, and operational efficiency

(2) watch this movie, Ratatouille, we'll discuss it later

I suppose he's now either confused, or he thinks I'm crazy, but WTH.