2013-02-04

Why this brand, not that brand...

When designing a brand that is supposed to make money, brand values must be the result of market research. You don't want to assume a brand value, then gerrymander some data to support it - that's rather how people sell sentiment a.k.a. religious values.

You're here to make money. Act responsibly. Don't pick and brand. Rather, test, then brand.

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