Marketing Bullshit

The fake marketing bullshit, is what a marketer itself does not believe; the real marketing bullshit is what a marketer itself does believe; at the end of the day, all beliefs are bullshit, but for most people, that's too bitter a pill to swallow; so as marketers, we tell people that their lives have meaning; we tell them that it is cool to be different; we tell them that it is worth doing something with their time; we tell them that it is cool to live life with purpose; but at the end of the day, the reasons for life itself are marketing bullshit; and the simple truth is, that most people can't live without it.

:)

Think (happy thoughts) as if your life depends on it, because it probably does.

This epigram came up as a personal reflection, after an evening of strategising with clients about how to brand a new business. As honest as we want to be, we are making it up along the way; as pretentious as we force ourselves to be, to do so remains a truth to one's more-daring self.