Before anyone gets to use your product/service, they rely on REPRESENTATIONS of it. These may be, advertisements, reviews, or other communications. The net result of comms is a BRAND PROMISE. Here, BRAND refers to the personal( ident)ity of your business, and PROMISE means something like a pitch, label, or invitation.
The function of the promise is,
TO CAUSE PURCHASE DECISIONS.
What causes these decisions?
1. Customer has decided to spend money on a competitor, and now, but you PROMISE your goods/ services/peripheral-freebies/ relationship management : are superior. Explain.
1.
My burger is the best in town. - HORRIBLE PITCH. Explain to me with examples, how it is worth my risking the cost to go to you instead of the other 1200 burger sellers in between us.
1.
We are the friendliest shoe seller. - HORRIBLE PITCH. I'm not looking for friends while shopping.
1.
Form a long term business relationship with us. - BETTER, BUT HOW DO WE START? I need a reason to start!?
2. Customer has decided to spend money on you, but not now, and you PROMISE now is the best time to do so. Explain.
2.
This is why you always hear sellers saying, "this batch of goods was of unusually high quality, you should grab it today".
2.
This is why you hear sellers saying, "next week is a holiday and traffic will be bad, you'd better come now".
2.
This is why you hear sellers saying, "political situation is uncertain, better buy before tariffs hit."
3. Customer has decided to spend money on you, now, but isn't sure that you have what they want, and you PROMISE you have something that they will not regret, if bought now. Explain.
3.
"Rite of passage."
"Must try."
"Unique opportunity."
3.
"Part of a strategic improvement."
"Begin your journey now."
3.
"Tailored solution."
"Can make it exactly as you order it."
3.
"Everyone is getting this." ( If you get it, you will evade FOMO because you didn't have any other way to get over pathological anxiety. You'll fit in. Your class aspirations will be fulfilled. You will rise in life. )
Are you new to Malaysia? You may not know that Malaysia's constitution discriminates between different classes of citizen.
Superiority of rights is ordered such : Rulers > other Malays > indigenous peoples of Sabah and Sarawak > everyone else
This is complicated by the existence of non-Malay, non-Sabah, non-Sarawak, indigenous people, who are legislatively lumped in with everyone else.
It is however unjust to ask any citizen to "get out", since they have already "paid the price / abiding by the contract" to be here :)
On Threads : I am bored ( reading about computer networking ). So the following posts may contain poetry. Please do NOT report all my posts for "send help" kthx
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I miss young love, there was one who loved, not me, but the world, and I was part of that world that passed before her, and we knew each other, there was hardly sex, mainly wonder, and feeling, in her, and in I only a gracious participation in what I did not design.
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I miss love worn thin, there was one who loved, not me, but themself, and I played to the script of their life, and wove my steps into their waning curiosity, and we wore upon each other, the fleeting hours of souls that had other things to do.
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I miss shy love, there was one who loved, not me, but another, and I was all they had to hold, and strip, and suck, consumed, but hardly satisfying, and I could not become the one who wasn't there, and then we were also not.
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I miss sad love, there was one who had lost, but could not find it in themselves to accept the ordinary circumstances of loss, and so we briefly touched upon our common abnormalities, and without compassion, we each saddened ourselves in separate ways, together.
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I miss quiet love, there was one who found me in the space where stories are told and dreams are sold, and for a time we fell beside each other, but without any common equity, we busied ourselves with other loves and solitude.
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I miss distant love, there was one who came to see me, and then I to see her, and then the word fell apart, and we came to see others, but once upon a time, we saw again each other, and now we see others, till another time. ---
I miss simple love, there was one who lived beside me, and without others to love we came to keep each other, when we were close, we would simply wonder what we were to do with each other.
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I miss loud love, there was one who didn't cry, but rather raged, in fits of endless soliloquy, about the brokenness of our spheres and the breakers who would torment them in their sleep, I could only weep, dry tears, and rescind myself.
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I miss mellowed love, there was one who had their share of many, and of more than could possibly be in the days we spent together, and yet they welcomed me as part of their delight, in the endless acceptance of what was not absolutely fitting to be.
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I miss spurned love, there was one who wrought the world in their way, with attention to powers that were, and the horror of daring to do what they sought in a city that could never give them more than what they made, on their own, with their negligent lovers.
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Of all the loves I miss, I miss having a clear view of what I want to know about the world, so I am going back to read now, computer networking.
I had a friend from highschool who decided I was one to tell things to. She would call me up and surprise me with stories about her sex life on a different continent. I wasn't sure what to make it of it, so I just kinda uhuh-ed a lot.
Later on in life, I finally decided I had time to have a sex life. I casually asked if she wanted to have sex with me, and (pretty much) never heard from her again.
I'm sure she was traumatised because she wasn't expecting it from me. But what was she expecting?
1. Many men, hurt many women
2. Many women have PTSD, from men
3a. Some men believe in compensating for (1.) and fixing (2.), so they are making an extra effort. Good for them!
3b. Some men, don't align with (3a.) and won't take the time to fix women that other men broke. I would say, good for them also!
This will always be controversial. But it's economics. There's a huge market for (3a.) type relationships, and for some women, that's all they want in life. Go get'em, ladies. Such men exist.
Today in my study of software, I reviewed the concept of a "core dump", which is a copy of a program's memory state at a point in time, possibly after its death.
So in humans, roughly, the study of memory states depends on something similar. It requires that a person develop the capability to make a copy of their mental state during a point in time, and then at future points in time ... they can perform various analyses about that state.
This is internal to the person themselves, since we currently do not have technology to do core dumps of other people's memories. Moreover, this is antecedent, and otherwise unrelated to a person's ability to communicate that core dump outside to other people other than themselves.
The success of various individuals, in understanding themselves, begins with core dumps.
https://www.threads.net/@_jerng/post/DHknmbTT4od?
If you're sick of the product, try this.
( I'm just repeating what I tell my bestie. )
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Ground Zero : before you start matching, make sure you've checked all these boxes :
- your profile states WHAT you want, and HOW a reader can get it
- your profile shows WHO you are, so a reader can WANT it
- it's really important to get this right, we'll see why below
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Pro-tip : expect desperados ... loads of men are going to try to match you WITHOUT READING YOUR PROFILE ... and even more are going to match you even if they think your profile doesn't match.
- that's just the nature of the game : straight women match 30% of their swipes, straight men match 0.03%, about a 100x difference
- but you got this : because ( Ground Zero : you already anchored )
- alrighty, now you're looking at an inbox full of ???, let's blitz through ways to knock'em out ASAP
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if you're into guys that READ : just start deleting matches that sound like they didn't read your profile. IT'S THAT EASY !
did the boys do their homework? Go back and look at that Ground Zero prep above :
- does their profile state WHAT they want, and HOW you can get it?
- does their profile shows WHO they are, and do you WANT it?
- No? DELETE HIS ASS. It's that easy.
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do you feel like you're doing all the work in the chat? Are they too quiet / monosyllabic / antagonising? DELETE HIS ASS. You ain't got time for this.
At this point, anyone who's left is has at least established superficial mutual interest. Now're getting to the serious parts of the interview.
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Dig deeper, and get dug. Ask about stuff they wrote in their Ground Zero - are you getting to know them better? Are they cagey / unexpressive? NO => DELETE.
Are they asking you about your Ground Zero - are they bothering to find out what you're about? NO => DELETE.
At this point, what's left is probably good for more chats online or over coffee ( or whatever you fancy ).
Next : how do you figure out who's LYING, and/or CONFUSED, and/or UNCERTAIN about their own interests? Drama!
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Epistemology : "fact checking".
now you're looking for stuff they said, that doesn't make sense.
You're asking for REIFICATION : they said SOMETHING, but can you get some examples of SOMETHING?
You're looking for COHERENCE : they said A THING, but that doesn't fit THE OTHER THING they said. Can you get some clarification?
When they can't reify or be coherent, you're looking to find out why : are they in need of help ( delete if you don't wanna help ), or lyin?
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Here's your chance to weed out some fuckbois.
Facts : Sex is fun, but not everyone wants the same thing. Loads of guys are lying to get sex. Loads more are playing Mr. Nice Guy, but they aren't so nice after it's done.
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if you WANT sex, then talk to men about sex. Don't dodge the subject. If you DON'T WANT it, then just tell them you're not interested in sex.
- talk to men about WHY THEY like sex. Ask them what THEY ENJOY about sex
- TACTICAL : find out what they're PROUD of, PRAISE them on it, let them BABBLE : you're looking for intent
A: the dude likes sex, because he feels good
B: the dude likes sex, because he likes making his partner feel good
Retain B. DELETE A.
JFDI. You got this. The end
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Assuming neutral premises.
Over time, the useless and dangerous parties must be removed.
