Fear regulation: in my short life I have encountered individuals varying in degree of attachment to their impulses. Here is a model (which is obviously useless to most people):
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When one is born, the urge to breathe, and fear of entities never encountered before - it consumes consciousness. Without any autonomy, one must be wholly cared for.
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Then as a result of socialisation, for no individual human is capable of developing ex-vivo without caregivers, one begins to accumulate abilities of reducing the force of basic impulses, and also the ability to create counter impulses which act in opposition to basic impulses (not the same thing), and all human micro and macro economics thus derives from these systems compounded.
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As individual agents of impulse, we differ mainly only in terms of what impulses we lack, and in terms of what impulses we have but are able to counter.
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Some fear solitude.
Some fear poverty.
Some fear pain. (You can define fear and pain so they are tautologous.)
Some fear death. (Then again, you could so define other words too.)
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To wrap it up, before writing this exceeds the duration of consumption of one plate of lunch, let us only be reminded that social/commercial life is thus defined as a game of deciding whose fears to tolerate, whose fears to trade in and out of, and whose fears to allay. That is all there is to most social life: pick some fears and fondle them.