Some reading on the wine market (roughly sorted by date FWIW):
2013, and a great survey of price vs. perception issues:
http://blog.priceonomics.com/post/46618070248/the-price-of-wine
Older, random data:
http://giannini.ucop.edu/media/are-update/files/issues/v13n6.pdf
http://www.adelaide.edu.au/wine-econ/papers/GWM_SC_charts_043011.pdf
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