Facebook Faceplants; Again

Facebook recently tested the feeds of some 700,000 users without explicit consent, to see if it could or could not influence their moods - result: it was proven that you can make people sad if you put sad things in front of them.

It wasn't even remotely groundbreaking work.

So since the outcome was fairly predictable and they just wanted to see if they had sufficient power to do it, it would be what we call mean psychopathic behaviour.

I definitely do things like that every now and then. That's what bad boys do. :(

All that being, this is a great case study for mass-communication scholars. :)

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