2015-07-16

Specialty Branding Operations

There's nothing wrong with a preference for commodities over customised products. The problem is that many consumers unknowingly pay high premiums for low-cost goods, sold under the banner of quality.

The first thing every specialised business needs to do... is to demonstrate the difference between specialised and non-specialised products.

As soon as the difference is clear to consumers, consumers can decide if they prefer commodities, over specialised services and products. And they become aware of a clear preference for one or the other, which is becoming of more intelligent consumers. It saves their money.

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