Artisanal Pigs

When it comes to artisanal goods, the vendors are often discerning. The consumers : you put lipstick on a pig, and tell them it's a good pig, they'll tell you it's a beautiful pig, and pay you X-times what they'd pay for a dirty pig. But they wouldn't pay much more than X for a pig that was actually beautiful without the lipstick. And they pay a lot less for dirty pigs. So at the end of the day, the truly pretty pigs, and the fake pretty pigs all sell for about the same premium. That's not just artisanal F&B ... it's all consumer discretionaries.