2024-08-30 at

The Secret to Dry Bars

I'll let you in a on a little secret. If you're trying to make alcohol-free drinks competitive with alcoholic drinks, then you need to provide qualitative and quantitative substitution for alcohol. What does alcohol taste like? What does it do to the body?


- spicy, sharp, intense, nostril-shocking, throat-burning

- warm, sweet, fragrant, tummy-comforting

- cheerful, bright, vasodilating

- bitter, thought-provoking, risk-affirming, fight-or-flighting


OK, just focus on that set of things. You can find MANY non-alcoholic substitutes to provide these, but you MUST DO SO in order to provide LOVELY alcoholic substitutes.

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