2022-05-30 at

2022 : Malaysian Modernist Cuisine Still Immature

These are ballpark figures.

Watching food TV (somebody fed Phil) with my friend. So gastronomic tapas in Spain go for €15-20 per course at StreetXO, and Sala de Despices serves the whole multi-course menu for €40-45. Minimum wage in 2022 is €1000/month or €7.82/hour. So we're talking about spending 6-10 mwh for one of these dinners.

In Kuala Lumpur the equivalently positioned gustatory dining experience should therefore go for around the same numbers but in Ringgit - our mwh is now RM7.21, and the mwm is RM1500. These are all nominal figures. I think that we tend to pay at least 2-3x in terms of mwh at gustatory dining locations in KL (if not 20-30x), because the focus tends to be on the purchase of imported ingredients instead of local produce.

Gustatory dining in KL needs to fall into the RM60-100 per dinner range before we can consider our labour market "well-developed" enough to fully elevate the processing of domestic produce. For reference the price of a kilogram of chicken in KL vs Madrid now is like RM8.90 (strained: current headlines) and €3.98.

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Of course, weak purchasing power for gear affects KL's market the same way weak purchasing power for food imports does ... but that's part of my point - where is the greater value from leverage on low labour costs, which should be expected to result from this forcing factor? And yes, local demand has no local reference for quality, and continues to be foreign oriented - still all the same point I am highlighting.

Malaysians have no good, modern, local food.

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