A bestie's friend is closing their cafe. Bestie recanted that it was difficult to find staff who were neither too dumb nor too smart, who would leave for better opportunities. I am reminded that the service industry's main supply-chain is talent management. The European canon contains quite a bit about "how to govern men", and I'm sure the other literary traditions do also.
Every individual staff requires a leader to imprint upon ( see Jurassic Park, Chris Pratt ). Either they imprint on their colleague, their line manager, a senior leader, or the abstract brand as a person. This is why I put so much emphasis on brand development when I launched a cafe in 2015. I prefer not to be followed as an individual, but the staff need something to follow, so brand equity is essential.
However, I resorted to personality-based leadership of the staff after shareholders turned off our core brand's distribution channels in the third year of operations, throttling our brand equity. It was an inconvenient corporate duty, but such was the business environment. I came from a family of pastors, so it was not difficult, though it took time away from other forms of corporate development that I could have worked on if we had retained social media distribution of the brand.
No comments :
Post a Comment