sports ministry of Malaysia

Someone said Malaysia's sports ministers have always been awkward.

This is a good point. I am not sure that they understand it is

First : national branding and citizen motivation 

Second : health and wellness

Third : winning

If they mistake the strategic priorities, they kelam kabut.

good business

What is a good business? Generally folks believe that ESG and other moral imperatives are useful indicators. But what if it turns out that most consumers are actually living bad lives? It really does depend on how you define, a good life, for consumers, doesn't it?

By that definition, most B2C efforts that send plastic into the waste stream, memes into the clickstream, and sugar into bloodstreams, are simply making consumers live bad lives. But to many people, these are good lives, as the opportunity cost of being less biochemically and environmentally abusive ... would include a loss of serotonin, and money-making capability, which would render the consumer with the opinion that their lives had gotten worse. 

If you believe that most people are shitty imbeciles, then you must believe that most businesses are shitty ponzi schemes. 

So then what do you do about it? That's a lot of people to piss on, and argue with on a daily basis, at every turn of the page. 

agency and decay

Executive function, when lost, may not result in death. Mental capacity may be lost gradually, creating a blur in the transition of roles and responsibilities for a person's estate. Some write perfect wills with ready executors, but these are completely useless until a terminal event.

The law may specify that no other individual has a responsibility to manage or support the life of anyone "on the blur". After a terminal event, the law may specify that no one is required to claim the body. The government picks up the pieces, in this process. Costs are socialised.

Culture, meanwhile, has its own computations. Often a program cannot proceed, or proceeds disgracefully, if certain roles are not performed. So, reluctant actors are coached to execute performative actions, out of charity, for the audience's sake.

Some believe that culture has an equal or greater place, in determining actions, than the law. But only the law is funded by taxes towards enforcement.

So, write better laws.