Maintaining a 5.0-star average : requires 79 five-star reviews per one-star review ... and a 4.6-star average : requires only 7.9 five-star reviews per one-star review.
My 24-hour cafe used to go about 4.3 stars. So that means it took only 4.7 five-star reviews to counter a one-star review. This was pretty comfortable as a business model where we actively divided the customer base, and got rid of customers which were off-brand for us (customers who incur more cost on us, than benefit). In other words, for me this was a "nice" business. If my rating was higher, my brand would have been too conservative, and not excellent in terms of getting rid of bad customers.
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