Titular inflation in the software industry

1. Dev teamers calling themselves "engineers" : is like the manual labourers calling themselves "engineers".

2. Sales teamers calling themselves "architects" : is like decorators calling themselves "interior designers".

3. The funny thing is, the closest analog to civil architects are the technical product managers, who can run you

•  - from singular brand and UX, 
• - to each UI interface, 
• - to the security and data model pseudocode,
• - to the fin-ops and SRE trade offs

... and these exist only rarely, as the industry is not yet mature.

4. The closest analog to civil engineers, are the folks in the deep details of the last two bullets above.

Discussion : 

I prefer to align the language with the practice of civil engineering. The civil engineer's main concern is risk management. The architect's is make life pleasant.