My comfortable failure rate in work is about 75%, which is to say that at least 25% of my work has to be productive enough to make up for that amount of failure. The definition of a hard project is where the 25%-win isn't sufficient to pay off the 75%-lose rate, and of course, one then has to adjust.
For cold sales, of course there isn't a great deal of control one has, so I am comfier with higher rates of failure. For things like swipey dating apps, a common swipe conversion rate for guys is 0.3% or 1:300, and this is just conversion to the next hurdle, not final conversion!
For technical work, it's a matter of "is this something I know how to do/fix, or not". When I'm working by myself, for months and years on end, it is common to be sad or depressed ( within completely manageable levels ) for long periods, as there are no options to acquire support.
I have enjoyed my time on earth, involved in work at various levels of risk. I feel rewarded just to have these rare opportunities, which others don't seem to have or which they cannot tolerate.
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