Old Hat: Destroy the Margins #untrend

I'm at a hipster brunch place. Next to them is chap fan. One has zero customers. Guess which one? We were talking about chap fan supply-chain optimisation. But I think here's an old, and deeper, market inefficiency. We need to make western chap fan. Brunch for the masses. It's a nice neat optimisation problem. We need to destroy margins.