Price Positioning in F&B

 If you're not sure how to get started with price positioning in F&B, may I recommend : 

• 1. Use the Big Mac index : 1x, 2x etc., for meals.
• 2. Use the Coke can index : 1x, 2x, etc. for beverages.
• 3. Simply aim to have a better margin than the index, at base=1
• 4. Where base>1, consider chopping margins as long as you raise NI per cover.