Etymology : Business Domain ... it's quite interesting to see how there are literal sources of authority for jargon and terminology ... and that over time the pronunciations of these bodies changes what words people use to describe what sort of behaviour. A sort of forward guidance over the history of language.
Particular example I'm researching right now "corporate performance management" ... arbitrary set of words strung together ... given a particular meaning in 2001. Ungiven that meaning in 2017, and split into a bunch of (new words). "Authority" : Gartner
Of course, this has been going on and on forever ... McKinsey and "talent management" whatnot.
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