I was recently discussing entrepreneurs' individual motivations with one of them ... a Chamath is not an Elon, etc. We got to the cadre who apparently, "need to look good" - I'm not sure if this is an autonomous confession of core-values, or just what observers notice the celebrity entreprener says when they want to back out from a bad deal, nicely.
The positive messaging crowd : apparently humanists, they may or may not actually believe it, but their positioning is to capitalise on the religion of celebration, whereby non-celebration is regarded to be a bad thing. To them, boredom is a bad thing. This is B2C astute.
But maybe no one else cares ...
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