Calibration is a Win

Some of us spend most of our business development efforts figuring out which deals to kill. It's a positive when we find something that defines a kill. It's HARD to communicate this positivity to counterparties who are more oriented around looking for deals to keep alive. Most business relationships aren't simply kill or live, of course, and generally have stages of intimacy / depth of transaction which are progressively killed or kept alive.The whole benefit of here stems from collecting new information to optimise for the correct depth of intimacy in any relationship.