Classes of Capital

 DIY everything. Dependence on financing implies a fundamental lack of human capital. 

Financial capital is looking for fixed capital, human capital, brand equity, or intellectual capital ( feel free to suggest alternative type of capital ) . If you don't have FC, HC, IP, or BE to begin with, the business is basically a pipe dream 😛

Fact being : dreams are easy to sell to folks who have already committed their asset allocation to buying dreams.