The Business of Taste

Much pride is attached to taste. Here are the economics of its manipulation.

1. Assert the existence of taste ("taste ...")

2. Assert that taste has ethical import ("... matters")

3. Assert that a subject may identify with taste ("you have taste; you recognise taste; you know what taste matters")

( Now we are more than halfway done, and the final tricks are simple. )

4. Assert that taste is available, for a fee ("must try")

5. Assert that acquired taste is of lasting value ("once you go black ... ")

( Voila ! )

( Beyond this, we decay from hipsters, to capitalism. )

6. Taste can be SOLD.

( And the rest, is corporate finance. Thanks for coming to my TED Talk. )

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