unconditional love policy

I am occassionally surprised, by how many health professionals and wellness influencers ( public intellectuals) consider it healthy to love unconditionally. 

It's a basal tendency which is fun, but it's complete nonsense as an unregulated axiom of relationships. Of course, civilisation has no end of literature about it. And it is a political tool at all levels.

But from a governance perspective, this shit needs to be normalised to be a juvenile trait ( ignore the genomic issue, for simplicity)