Hyrox kerfuffle

People who are annoyed at Hyrox for vice sponsorship, "because that's not healthy", have completely MISUNDERSTOOD THE PRODUCT NICHE. 

If you want to be healthy, you count your macros, plan your sleep, do calisthenics, and work on hard problems. 

If you want to HAVE FUN IN GROUPS, you dress up, cheer lead/follow, do funny things, and pay money to an event organiser.

It's like roadbiking - no one needs a speedsuit. Or a carbon bike. These are SOCIAL PERFORMANCES. 

🤣🤣