1. Say nothing, wait to be attacked, or promoted, defend in public. Otherwise stick to private relations. This is suitable for timid people, or those who value private relationships more than public ones, both rich and poor.
2. Say lots, promote, and attack in public, wait to be counterattacked, or counterpromoted, defend in public, otherwise let others pick their avenues of defense. Avoid private relations. This is suitable for those who value public relations, and who aren't averse to public shaming.
Each individual and organisation picks its associations.
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